The Vegan 樂維根

The Vegan (Le Wei Gen) was founded by a young team passionate about health and environmental sustainability, specializing in plant-based protein supplements. Their core product is plant-based isolated soy protein, featuring a proprietary 'no bean taste' technology that delivers a texture reminiscent of bubble tea, specifically designed for Asian consumers with lactose intolerance. The formula includes vitamins, minerals, and dietary fiber, suitable for fitness enthusiasts and daily nutrition. Available at Costco, Decathlon, HKTVmall, department stores, and gyms. The brand's vibrant mascot appeals to younger demographics.