舒 SU.FELTING

Soft wool is the starting point for Su Felting, founded in Taichung in 2021 by creator Su Su. Using needle-felting techniques, the brand turns original animal characters into three-dimensional figures, including bears, cats, monkeys and birds dressed as chefs, explorers and everyday companions. Costumes and accessories such as aprons, hats, scarves and boots give each figure a distinct setting; other scenes feature a cat in a spacesuit alongside a green alien. The name “舒” comes from the creator’s Chinese name and refers to a sense of comfort and healing. Alongside wool-felt figures, the character world appears on sticker packs, phone cases, AirPods cases, phone grips and magnetic water bottles. The brand also combines wool felt with soft vinyl in selected original character products.