nsòu 純淨美妝

Named after a Tsou word meaning “life” and “breath,” nsòu began developing natural makeup in the second half of 2018. Its concept connects everyday cosmetics with Taiwan’s land and nature, while product development focuses on makeup effects and skincare performance suited to Asian skin. The range includes primers, complexion products, lip color, and multipurpose color sticks for the lips, eyes, and cheeks. Formulas use plant-based ingredients, replacing petrochemical oils with botanical oils and creating shades with natural mineral pigments. Selected products contain olive-derived squalane, flaxseed oil, and camellia. Representative items include the Earth Kiss Skin-Friendly Lipstick and Desert Flower Matte Glow Lipstick. nsòu follows European standards for natural, organic, and cruelty-free cosmetics, and uses biodegradable or recyclable packaging materials.