郁郁 YùYù

Founded by Vic, YùYù builds its scent work around Taiwanese tea and mountain landscapes, translating memories of place into everyday fragrance. Its collection is organised into two olfactory lines: Tea Notes, inspired by Oriental Beauty, Dong Ding Oolong and Green Snow tea scented with flowers; and Mountain Notes, composed around Taiwanese wood essential oils and scenes such as a lakeside above the clouds, a waterfall forest and a silent valley. Products include reed diffusers, fabric fragrance sprays and perfume. The fabric spray series contains six scents, divided between three tea-inspired and three mountain-inspired compositions. YùYù also uses a traditional process to retain local floral aromas in Taiwanese tea, extending tea culture into scent. The brand’s experience space is located on Taipei’s Chifeng Street.