窩窩 Wuowuo

Founded as a sub-project of Mu Cat Design in 2012, Wuowuo began with adoption matching, street action art, and exhibitions focused on stray animals before developing Wo Bao Bao magazine and an independent online media platform. Its reporting examines stray animals, wildlife conservation, animal performances, welfare, and the relationship between animals and their habitats. Under the idea of “Care for Animals, Live Kindly,” the shop extends this editorial work through animal-themed magazines, books, stationery, lifestyle goods, illustrated products, and environmentally considerate selections. Product imagery includes cats, dogs, owls, Taiwanese animals, plants, and desserts. Wuowuo also publishes the picture book I’m Not Like Them!, using storytelling to explore how animals and environments are connected.