Usian

Usian is a Taiwanese fragrance brand inspired by native plants, founded in 2021. The name "Usian" is a homophone for "you xian" (有仙), meaning "having immortal spirit," reflecting the brand's belief that each scent carries the essence of nature. Usian's product line includes essential oils, hydrosols, scented candles, and diffusers, all made from locally grown herbs such as osmanthus, tea tree, and lemongrass. The brand emphasizes handcrafted extraction and blending, collaborating with small farmers to support sustainable agriculture. A portion of profits is donated to environmental protection initiatives. Usian's fragrances are fresh and natural, aiming to evoke the atmosphere of Taiwan's mountains and fields. Products are sold through the official website and Instagram.