灰黑集白 Huei Hei Ji Bai

A black cat named Maru anchors Huei Hei Ji Bai. Wearing a sweater and neck warmer, Maru is distinguished by a lucky kirin tail. The brand was founded by illustrator Aasta l.; other brand information describes Aasta l. and visual director Fnata as its creative team. Drawing on the creator’s everyday life with Maru, the “Lucky Days” concept turns small emotions, gentle humor, and low-energy moments into character stories and illustrated objects. Its range includes planner stamps, stickers, plush items, phone cases, apparel, stationery, and other character goods. Visual scenes place Maru in festive clothing, riding a blue elephant beneath calligraphic lettering, or appearing with a rabbit beneath a rainbow. Huei Hei Ji Bai also develops licensing and collaborations, including a designer series with RhinoShield and a project with craft brand San Xing Si Ji.