虎嚕吼嚕嚕 HOORU HORURU

Inspired by Taiwan's native leopard cat (石虎), HOORU HORURU creates a line of adorable character merchandise rooted in local stories. The brand's mascot, "Hooru," is a chubby incarnation of the Tiger God (虎爺), drawing from Taiwanese folk beliefs and ecological conservation. All Hooru plush toys are made in Taiwan, with careful attention to fabric selection and stitching to ensure softness and durability. Beyond plushies, the brand offers coin purses, tote bags, keychains, and other lifestyle accessories featuring the Hooru character. HOORU HORURU actively participates in events such as the Taiwan Creative Expo, Taichung Shenji New Village markets, and Kaohsiung Pier-2 Night Market, engaging directly with fans. The brand maintains a strong social media presence on Instagram, where it announces new products and sales channels. It has also collaborated with Chiayi City God Temple to release exclusive items that reinterpret traditional religious elements in a cute, modern style.