BAGEL

BAGEL brings together bagel food products and a lifestyle range covering fragrance, hand care, and skincare. Its bagels include plain, sesame, and mixed-seed varieties, made from yeasted wheat dough that is shaped into rings, boiled briefly, and then baked. The lifestyle line features a white tea fragrance card, white tea hand wash, and a botanical sheet mask. Product imagery uses beige packaging, transparent bottles, stone surfaces, foliage, and a black cat mark paired with the BAGEL wordmark. The brand presents these items through a simple visual language built around everyday scent, cleansing, and skin care.