禾日香氛 HORI Aroma

Land and sunlight shape the identity of HORI Aroma: “禾” refers to the earth and “日” to the sun. Based in Taipei, the brand makes handmade soaps, natural essential-oil candles, diffusers and perfumes, alongside Taiwan tile-inspired candles and seasonal craft kits using flowers, grasses, bamboo baskets and bells. Its English name changed from hoz to hori, a sound associated with the Taiwanese phrase for “good days.” HORI also develops fragrance-blending and cookie-shaped soap classes, with kits and instructional videos for self-guided making. Corporate and wedding scent projects follow a process covering concept discussion, production and delivery.