郁郁 YùYù

YùYù is a Taiwanese fragrance brand inspired by the scents of local tea and mountain forests. Founded by Vic, the brand translates memories of the land into olfactory experiences. Its core collections are 'Tea Notes' and 'Mountain Notes'. The Tea Notes series draws from classic Taiwanese teas such as Oriental Beauty, Dongding Oolong, and Jasmine Green Tea, while the Mountain Notes series uses Taiwanese wood essential oils to evoke landscapes like Cloudy Lake, Waterfall Forest, and Silent Valley. Product lines include reed diffusers, fabric mists, and perfumes. The fabric mist collection features six scents: Oriental Beauty Tea, Dongding Oolong Tea, Jasmine Green Tea, Cloudy Lake Mountain, Waterfall Forest, and Silent Valley. YùYù has collaborated with dessert brand Fa Rong to create custom fragrance bookmarks and operates a physical experience space 'Chifeng Treasure Island Scent Room' on Chifeng Street in Taipei. The brand emphasizes local Taiwanese ingredients and presents a unique perspective on tea culture through scent.