美美實驗室 Suii Suii Lab

Suii Suii Lab, whose name derives from the Taiwanese word for beauty, focuses on the subtle details of everyday life. The brand's products are predominantly based on the rounded rectangle, a shape without sharp edges that conveys simplicity and warmth, blending into daily life like a smooth curve. By analyzing materials, forms, colors, and functions, the team transforms ordinary objects into systematically designed lifestyle items. Positioned as a local Taiwanese home decor brand, Suii Suii Lab collaborated with creative design team HOUTH to redefine its brand identity, emphasizing local life experiences and aesthetic exploration. Product categories include home decor, storage items, and stationery. The rounded rectangle is likened to a keyhole, inviting consumers to peek into the extraordinary beauty of ordinary things. Physical retail locations include Eslite Spectrum Songyan, Nanshi, R79, Xindian, Hsinchu Big City, Taichung Park Lane, Kaohsiung E-Da, and Tainan's Shi Teng rattan store. The brand's office is located at No. 69, Songxin Road, Xinyi District, Taipei.