軟 Q 兔兔 Softie Bunny

Softie Bunny builds its character world around a white rabbit with pink cheeks, using illustrations to share everyday emotions and small stories. The brand extends the rabbit into lifestyle objects, including plush figures and a squeezable whipped-cream-style Softie Bunny. Product imagery places the rounded white character in familiar scenes: held in someone’s hands, resting in warm sunlight inside a wood-toned room, or attached to a shoulder bag. Its wider character line also includes the sticker couple Chiu Chiu and Pu Pu, while LINE creator stickers develop the rabbit through themes such as Big Boyfriend Edition, bringing the same character language into digital conversations.