Picupi 挑品

Picupi挑品 is a sustainable cleaning brand rooted in circular economy. It repurposes discarded golden clam shells from Liuchuan Fish Farm in Hualien, calcining them into a natural antibacterial agent called "shell calcium" to replace conventional chemical surfactants. The brand launched its first product, Shell Calcium Cycle Laundry Detergent, in 2022, followed by a stain remover travel spray and a waterless dishwashing foam. All products are free from preservatives, fragrances, and petrochemicals. In collaboration with FamilyMart convenience stores, Picupi turns used Let's Café milk bottles into cleaning product containers, creating Taiwan's first closed-loop recycling program. Its physical channels include a net-zero living lab concept store in Taipei's Xinyi District, which features a refill station where customers can bring their own containers. Products are also available at Breeze Super, Shin Kong Mitsukoshi Beautiful Market, and select lifestyle stores. The brand name stands for "pick your pick," reflecting its mission to curate sustainable living essentials.