Fumor 百草迴香

Rooted in Kaohsiung, Fumor 百草迴香 carries forward the incense-making expertise of Jixiang Incense Shop, founded in 1968. The brand crafts natural incense sticks, compound incense blends, and sachets using herbal and woody materials. By integrating biotechnology from Yunlin, impurities are removed to preserve the purest aroma of Taiwanese medicinal herbs. Product lines include incense for worship, home fragrance, and portable sachets, transforming traditional incense-making into a form of daily breathing and meditation. The name Fumor combines Latin 'fumo' (smoke) and 'amor' (love), meaning 'love in smoke.' Currently available only online, with physical stores in preparation.