象往 elephantsgogo

Named as a homophone of “longing,” elephantsgogo began with an intention to protect elephants. Founded by designer Kuan Yi-Chen, the label creates jewelry from natural gemstones, crystals, and 925 sterling silver, using stones and crystals sourced from Thailand, India, and Nepal. Its design language follows a Thai-Burmese aesthetic, with necklaces, drop earrings, woven silver chains, and floral pendants among its pieces. Selected collections combine a thousand-year silver-thread craft tradition with contemporary culture through handmade metalwork. The brand also develops a hand-hammered lace series, translating lace-like texture into jewelry details. Its creative idea imagines each place reached by an elephant herd as the birthplace of an ornament, connecting the pieces with travel, nature, and personal longing.