CHiiZ BEAR 起司貝爾

CHiiZ BEAR centers around a lion-like mascot that exudes a cheesy 'zhi wei' charm, offering a range of stationery and lifestyle products. Starting from a small market stall in 2022 with sparse inventory and only friends as customers, the brand has since built a loyal following. Its product lineup includes card holders, blind bags (such as the 'Wobbly Bear Blind Bag'), and plush dolls, all featuring cute and humorous designs. The brand's signature 'card holder wall' at exhibitions showcases a vast selection of card holders that captivate visitors. CHiiZ BEAR also collaborates with other IPs, such as Japan's LIV HEART Roomies party plush series and Korea's WASABI BEAR, demonstrating its cross-border partnership ambitions. The brand actively participates in Taiwan's stationery fairs and creative expos, engaging with fans via Instagram and other social platforms to share new releases and event updates. Its slogan, 'Add more cheesy flavor to life, happiness more than double!' perfectly encapsulates its healing and playful lifestyle philosophy.