不歸鹿 BUGRELU

Founded in 2014 by Huang Xinyi (Huang Api), Bugrelu is based in Taipei's Treasure Hill Artist Village. The brand collects fallen fruits, wild weeds, street tree seeds, and fruit pits from Taiwan's diverse ecosystems. After careful cleaning and sterilization, these natural materials are transformed into jewelry and craft pieces that retain their original textures and colors. Bugrelu has exhibited at Taiwan Design Museum and Taipei Contemporary Craft Design Branch, and collaborates with other brands on limited editions. Its philosophy of 'collect, create, regenerate' gives discarded natural objects new life, embodying circularity and sustainability.